Mission Aviation Fellowship is a unique Christian ministry that operates over 120 aircraft in 29 countries worldwide. MAF transports Christian workers, patients, relief workers, community supplies and medical aid in the world’s most remote regions and places of deepest human need. Operating for over 75 years, Mission Aviation Fellowship has developed into a worldwide team of specialists; over 450 missionary staff families including roughly 50 Canadians and their families serve in both technical and support roles.

Mission Aviation Fellowship (MAF Canada), a charitable organization located in Guelph, Ontario, was formed in 1972. Our mission is to share God’s love through aviation and technology and our vision is for isolated people to be physically and spiritually transformed in Christ’s name.

Overview

The Head of Communications role is a full-time position reporting to the Director of Marketing and Communications in Guelph, Ontario, Home Office. The successful candidate will have a demonstrated ability to meet and exceed the role responsibilities as described in detail below. As a Christian ministry, MAF Canada is seeking individuals who embody the values and beliefs of the organization as articulated in our mission, vision and faith statements.

Purpose: To manage and measure communications strategies to build MAF’s identity and reputation across Canada in support of the organization’s fundraising and recruitment goals. And to write emotive and passionately about the work of MAF in a way that solicits, cultivates, and stewards donor giving and relationships that help MAF Canada obtain the resources it needs to carry out its mission and vision.

DETAILED DESCRIPTION

Manage social media including strategy and execution
Create copy for websites, social media platforms, emails, ad campaigns, and more
Manage public and media relations to promote the brand to niche audiences
Write press releases, marketing materials and donor communications
Perform editing tasks and revisions to help adhere to brand style guide and brand voice
Write clear, attractive copy with a distinct voice
Interpret copywriting briefs to understand project requirements
Collaborate with our designer and other internal stakeholders on large and small-scale marketing projects (e.g. email campaigns, brochures, Direct Marketing campaigns)
Conduct high-quality research and interviews
Facilitate and maintain relationships with vendors/partners
Help build and support the CEO’s external communications and thought leadership strategy, including media relations, social media engagement, public speaking, blogs, and op-eds that highlight the organization's impact and vision
Support missionary recruitment by generating leads through communication strategies with key partners such as Christian radio, publications, events, schools, and churches
Measure and report on the results of communication initiatives, providing insights and recommendations for improvement
Measure digital traffic and prepare detailed digital and social media analytics reports
Respond to communication-related and social media issues in a timely manner
Responsible for loading donor journeys into Marketing Cloud, updating changes along with creating and loading content
Edit and proofread copy as needed
Source images and other content as needed

QUALIFICATIONS

Experience:

Minimum 7+ years direct experience with 3+ years of management experience
Proven experience as a copywriter or related role
Knowledge of online content strategy and creation
Proven experience working with media communications
Excellent writing, editing and proofreading skills
Experience with SEO
Strong research skills
Creativity
Collaborative spirit
Excellent time-management and organizational skills
BSc/BA in marketing, English, journalism or related field

Skills and Abilities:

The successful candidate will be able to express the goals and mission and vision of MAF Canada and the greater global MAF experience to Canadians. They will understand our voice and know how to selectively apply cadence and accent to regional areas, all while maintaining consistency of brand identity for the greater audience. The candidate will have a strong ability to shift gears so to speak – to be able to write persuasive, call-to-action prose, while also being able to write Press Releases that deal more with fact. He/she will be a highly effective influencer and communicator at all staff and external donor levels. Must be able to connect and work with diverse individuals and groups to strengthen teamwork and implement projects to deliver results. He/she will also be knowledgeable and up to date with philanthropic trends in the charitable sector with specific emphasis on brand awareness, donor engagement and fundraising.

Personal Qualities:

Solutions-focused and results-oriented.
A self-starting initiator.
Highly motivated and able to function at a superior level while working independently at a home office.
Emotional resourcefulness, flexibility towards others and circumstance.
Strong written and verbal communication skills.
At ease with writing in a persuasive yet authoritative manner.
Ability to come across as warm and engaging with a capability to inspire contacts with the vision and purpose of MAF Canada.
A working knowledge of posting in WordPress and Marketing Cloud would be an asset.
Highly skilled in all Microsoft Office applications.
Ability to effectively prioritize projects.
Positive attitude and team player.
Willingness to travel if required.

COMPENSATION & LOCATION

Annual Salary:

Commensurate with experience, education and training, as well as participation in a comprehensive benefit program.

Work Location:

A balanced hybrid home and work office environment as appropriate to accomplish role responsibilities and meet and exceed agreed upon objectives.

Mission Aviation Fellowship of Canada

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Head of Communications