Fundraising & Campaign Director

Position: Fundraising & Campaign Director

Reports to: President/CEO

FLSA Status: Exempt

To Apply: Please submit your resume and cover letter to the UW Careers Portal. Submissions without cover letters will not be reviewed.

Position Overview

The Fundraising & Campaign Director is responsible for a variety of fundraising efforts that include developing and executing: 1) Annual workplace campaigns for the public and private sectors; 2) individual donor engagement including donors outside the traditional workplace and leadership affinity groups.

The Director will identify, cultivate, retain, and develop donor prospects in and out of the workplace. He/she/they will establish and strengthen relationships with donors, employers, and the community as a whole to build donor loyalty, raise/leverage resources, and ensure a positive brand experience with United Way of Northwest Alabama. He/she/they is accountable for the effective and efficient management of a portfolio of accounts generating annual contributions to meet or exceed organizational revenue goals. The position will seek out new individual and organizational relationships within the service area to grow resources for United Way and our community.

Key Responsibilities

The major responsibilities of this position include, but are not limited to:

Campaign Management

Successfully cultivates new accounts continuously and maintains & manages the current portfolio of accounts for Colbert, Lauderdale, Franklin, and Marion Counties; keeps account notes up to date in software and ensures that account data is updated regularly.
Trains, communicates with, motivates, and utilizes campaign volunteers and loaned executives as needed for optimal results in reaching campaign goals.
Supports Employee Campaign Coordinators (ECCs) with account visits, motivation of company campaign committees, delivery of campaign materials, coordinator training opportunities, and campaign follow-up details.
Schedules appropriate agency speakers and provides campaign materials for company campaigns.
Submits monthly campaign results to President in a timely manner and keeps President apprised of current and potential accounts.
Provides ongoing and timely donor recognition and appreciation.
Trains and manages volunteers to support annual campaigns.
Develops and maintains quality relationships to establish a large, committed volunteer base who support United Way.
Manages and updates a relationship database of current and potential donors.
Assists with campaign-related web and social media content.
Participates in community activities that contribute to the acquisition and retention of individual donors.

Event Coordination

Works with team members in organizing the annual Kickoff Event, Day of Caring, and Annual Meeting/Campaign Celebration, including the recruitment of volunteers and committees for each event.
Organizes and oversees distribution and collection of project request forms of agencies for Day of Caring; recruits volunteers from companies and other groups to adopt projects and works to ensure that groups are prepared for the work and participating agencies have needed supplies.
Assists President/CEO with the preparation of all printed materials for said events, including the Annual Report.

Community/Media Relations

Encourages community-wide participation in Kickoff Event, Day of Caring, Annual Meeting/Campaign Celebration, and any other event that promotes United Way of Northwest Alabama.
Assists with press releases regarding upcoming campaign events, Assists the President in the use of social media for the advertisement of United Way events; maintains positive relations and updates contact files for local media.

Skills and Abilities

Education: Bachelor’s Degree preferred but not required in Nonprofit Management, Marketing, Social Work, Business, Public Administration, Education, or a related field.

Required Experience: A minimum of three (3) years of experience in non-profit fundraising. Experience with grant writing and planned giving is preferred.

Technical Skills: Ability to successfully use Microsoft Office Suite (and Teams) and other technology to manage data and compose reports. Ability to successfully utilize social media (Facebook, Twitter, Instagram, etc.) for Campaign advertisement.

Physical Demands: Must be able to lift at least 25 pounds.

Other Requirements: Must have a valid state Driver’s License, must attend required training(s), attend regular networking events to cultivate new relationships in our community.

United Way of Northwest Alabama

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Fundraising & Campaign Director