1. Drives the development and execution of the membership acquisition strategic plan through marketing campaigns and other avenues to meet association wide goals.
2. Sources and builds 3rd party and/or corporate relationships to establish membership partners.
3. Develop and implement strategies for membership acquisition, retention, and engagement.
4. Use data to identify trends and growth opportunities.
5. Align membership initiatives with organizational goals.
6. Create an inclusive and engaging environment for members.
7. Maintain high membership service standards across locations.
8. Oversee systems and processes for efficiency and accessibility.
9. Monitor KPIs to assess performance and identify improvements.
10. Lead, mentor, and develop membership staff while fostering a culture of accountability and member-focused service.
11. Recruit, train, and retain a high-performing membership team.
12. Provide leadership, mentorship, and professional development opportunities to membership staff.
13. Partner with departments to deliver cohesive member experiences that is customer obsessed and advocates for the member.
14. Represent the YMCA in community events to build relationships.
15. Oversee membership budgets and financial goals for sustainable growth.
