**Job Description: Marketing, Communications & Social Media Team
Leader – Basket Brigade**
**Role Overview:**
The Marketing & Social Media Team Leader will
spearhead the promotion of the Basket Brigade event, driving awareness,
engagement, and participation through strategic marketing and social media
efforts. This role is responsible for developing and executing a comprehensive
marketing plan, overseeing social media campaigns, and leading a team to
effectively communicate the mission and goals of the event to the broader
community.
**Key Responsibilities:**
- **Marketing Strategy:** Review the current marketing plan to promote the Basket Brigade event, leveraging both
traditional and digital marketing channels.
- **Social Media Management:** Oversee the creation,
scheduling, and posting of content across all social media platforms, ensuring
consistent messaging and branding.
- **Team Leadership:** Lead and manage a team of
volunteers, assigning tasks and providing guidance to ensure the successful
execution of marketing and social media initiatives.
- **Content Creation:** Collaborate with the team to
generate engaging content, including graphics, videos, and written posts, that
resonates with target audiences.
- **Community Engagement:** Build and maintain
relationships with local media, influencers, and community organizations to
amplify the event's reach and impact.
- **Analytics & Reporting:** Monitor the performance
of marketing and social media activities, using analytics to adjust strategies
as needed and reporting outcomes to the leadership team and in line with priorities, such as recruiting volunteers or highlighting fundraising appeals.
Ensure clear communication of project plan tasks with the assigned BB leader
**Qualifications:**
- Proven experience in marketing, social media
management, or related fields.
- Strong leadership and team management skills.
- Excellent written and verbal communication abilities.
- Proficiency in social media platforms and tools.
- Creativity and a strong sense of branding and
messaging.
- Ability to analyze data and adapt strategies based on
insights.
This role is crucial in raising awareness and driving the
success of the Basket Brigade event, ensuring maximum participation and
community support.
