WWF-India, one of the largest conservation organizations, engaged in wildlife and nature conservation in the country, invites applications fromcandidatesto join the Conservations Products Divisionteamas Assistant Manager/Manager – eCommerce and Marketing Manager, Conservation Products & E-Channel.As an Ecommerce Marketing Manager, you will be responsible for developing and executing marketing strategies that drive sales and increase brand awareness. You will work closely with cross-functional teams to create compelling campaigns, optimize product listings, and analyse customer behaviour to inform marketing decisions.
Location:New Delhi – Fulltime (Mon-Fri on site)
Job Profile
- Develop and implement a comprehensive eCommerce product marketing strategy to increase sales and revenue.
- Oversee all aspects of online sales, including website management, inventory management, and managing the e-commerce platform.
- Manage and optimize eCommerce channels such as website, social media, email, and paid advertising.
- Create and execute targeted campaigns that resonate with the target audience and drive engagement analysing customer behaviour, identifying trends, and making data-driven decisions to improve customer satisfaction and retention.
- Create, update, and regularly monitor the product content on e-Commerce websites/portals.
- Work with product management, graphics, and other relevant teams to provide updated content across eCommerce platforms.
- Co-ordinate closely with communications team to have aligned stories for the products.
- Explore new opportunities to expand online reach and onboard new channels andeCommece platforms.
- Analyse data and generate reports to track e-commerce performance - Track and report on key metrics such as traffic, conversion rates, and ROI to measure the effectiveness of marketing initiatives.
- Manage budgets and allocate resources effectively to optimize marketing spend.
- Analyse, monitor and update the Product Portfolio on all parameters- pricing, margins, inventory.
- Leverage relationships with existing and new ambassadors and influencers for promotional activities.
- Ensure that the WWF brand template and guidelines are followed and reflected in our merchandise portfolio.
- Other work in the Unit that may be allocated from time to time.
Requirements
Desired Qualifications, Abilities & Skills:
- BA/BSC graduate. MBA is preferred.
- Minimum 3 years of experience in eCommerce or related Marketing / commercial operations, including running an e-store.
- In depth understanding of how major eComm platforms such as Amazon etc. function, including their backend stock management and systems.
- Proficient in Microsoft XLS and PPT
- Proficient in AMS (Amazon marketing services) and Seller and vendor central Amazon + other seller services and platforms
- Strong understanding of Woo-Commerce and similar web CMS platforms
- Fluent in eMail management systems such as Mailchimp or other omnichannel platforms
- Working knowledge of design software such as Figma and Canva.
- Working/practical knowledge of digital marketing across Google and Meta critical.
- Strong working knowledge of all social media platforms for branding, marketing and content dissemination.
- Must have experience in managing P&L
Other Requirements:
- Strong verbal and written communication skills.
- Performance marketing ability, interest and experience.
- Conversant with eCommerce and business software packages
- A creative mindset and the ability to work well under pressure and deliver within the right deadlines
- Strong interpersonal skills, ability to coordinate/manage multiple tasks simultaneously and be a forward thinker
- Ability to work with various divisions of WWF and willingness to absorb broader organizational goals of conservation an sustainability
- Stay up-to-date with the latest ecommerce technology, tools, and trends to stay ahead of the competition
