Accepting applications until:
31 March 2025
Job Description
Social Media and Marketing Executive
At Global, we think big, work hard, and never stand still. We’re the proud home of the best media and entertainment, driven by our talented and passionate people. Our mission? To make everyone’s day brighter— our Globallers, our audiences, our partners, and our communities. Whether we’re in the studio, building world-class technology, or securing record Outdoor advertising partnerships, we make sure we’re doing it as a team.
Salary- £26,000 DOE
Your New Role: Social Media and Marketing Executive, Global’s Make Some Noise
This role will support in delivering powerful and engaging content across our digital channels to encourage followers to understand and support Global’s Make Some Noise, in order to help reach its fundraising goals.
This is a hugely exciting hands-on role which combines a marketeer’s audience-focused thinking and digital skills, along with an understanding of using data to engage new audiences and encourage supporters to donate. The postholder will be responsible for supporting the delivery of various fundraising campaigns and activities, partnership fulfilment, and the day-to-day running of our social media channels. The postholder will also be required to cover the Senior Marketing Executive and the Senior Marketing Manager as needed. The shape of the role will evolve across the year according to our external and internal campaign priorities.
Global’s Make Some Noise is part of Global Goodness, harnessing the power and reach of our radio brands to support small charity projects across the UK, raising vital funds and awareness to help the people who need it most in our communities.
Key Responsibilities:
Social Media Management (50%): Manage, create and schedule social media activity, keep our digital community engaged, whilst maintaining a monthly content plan.
Data Analysis (25%): Establish a monthly reporting process to review insights from our social media accounts, website and fundraising platforms to inform marketing content and support the wider fundraising team.
Content creation (25%): Creating brilliant assets, supporting on video productions and powerful charity storytelling.
What you’ll love about this role
Think Big: Every day is an opportunity to push boundaries, working with multiple teams within Make Some Noise and across Global to bring fundraising campaigns to life.
Own It: Take charge of projects and see them right through to completion.
Keep it Simple: Keep on track delivering content against the strategy and content calendar, by utilising insights and being data-led in planning.
Better Together: Collaborate with dynamic teams on campaigns that span across all of our, and Global’s, digital platforms – including social, website, and email marketing.
What success looks like:
In the first few months, you’ll have...
- Developed your knowledge of our supported charities and found compelling and innovative ways to tell their stories online.
- Built great relationships with the Global’s Make Some Noise team and other stakeholders.
- Become adept at using digital platforms and tools to create social and web content.
- Established a monthly reporting process to review insights from our social media accounts, website and fundraising platforms to inform marketing content and support the wider fundraising team.
- Designed brilliant assets, using Canva, CapCut, and in-app video editing platforms, and crafted copy which helps bring our campaigns to life.
- Managed our digital community – replying to messages, comments and replies.
- Supported the wider team on fundraising initiatives that you can feel proud of.
- Brought new ideas about trending content and digital activity to your work and to the wider team.
- Worked with the Social, Digital and CRM teams across Global to collaborate on content, creating an ‘always on’ presence for Make Some Noise across the brands’ digital channels.
- Collected photo and video content (on an iPhone) for use on social channels at charity visits, challenge events, fundraising activities, Make Some Noise Day and Make Some Noise Night etc.
What you’ll need
The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:
- Background: Relevant experience in digital, marketing or communications environment. Previous charity experience is an advantage.
- Social and Digital: You’ll have an excellent grasp of social and digital marketing and experience of using digital platforms to engage audiences. Experience in paid social would be useful.
- Analytical: You’ll be data driven and always looking at the insights to inform and improve future activity, especially with regards to social media activity/engagement and user journeys from digital to donation. Experience in Google Analytics would be an advantage.
- Writing: You’ll be experienced in writing content for a variety of media, with a brilliant style that can range from punchy to emotive, to suit different audiences and activations. You’ll have a high standard of literacy and strong attention to detail.
- Planning: You’ll be highly organised, with demonstrable experience of working under pressure, often to tight deadlines.
- Systems: Ideally, you’ll have experience in the use of social media scheduling platforms, Adobe Photoshop, Canva, website content management systems, e.g. WordPress, Pardot CRM platforms and analytics software.
- Creativity: You’ll be a creative, innovative thinker and storyteller, with an eye on digital trends.
- Learning: You’ll have a desire for continuous learning of best marketing practice.
- Proactivity: A proactive thinker, always looking to spot improvements and opportunities, and using your initiative to spot issues before they occur.
- Team player: Seeing a project right through to the end – working out of hours when necessary and to support our events. We’re looking for a supportive, enthusiastic and proactive team member with the drive and determination to help out and get things done and who is always looking to spot opportunities.
- Coaching and Development: Nurturing talent by empowering and guiding individuals to unlock their potential
- Building Trust: Creating and maintaining an inclusive environment where diverse views and experiences are welcomed and celebrated in your team
Creating a place we all belong at Global
We are dedicated to creating a place where different voices are represented, amplified and celebrated. We know that we can’t serve our diverse audiences without first celebrating it in our people, which is why we’re passionate about creating an inclusive culture where every Globaller can belong. So, no matter who you are or where you are from, you can find your place at Global.
As a business, we believe in the importance of a healthy work-life balance and the value of a flexible and agile workforce. Therefore, we operate a Smart Working approach. If you need us to make any reasonable adjustments during your recruitment process, drop us an email at recruitment@global.com, we’ll be happy to help.
