Job Title: Strategic Advocacy Campaigns Manager

Team: Communications and Campaigns

Location: Hybrid (split between home-working and either London, Cardiff or Edinburgh)

Salary on appointment: £42,228 - £46,451 per annum

Context and purpose of role

Working closely with the Nations Directors, Policy & Public Affairs Managers, and the Communications team, the Strategic Advocacy Campaigns Manager will lead the development and execution of engaging and impactful public campaigns across England, Scotland and Wales, that inspire action, mobilise communities, and influence key decision-makers in support of our advocacy goals. The role aims to support impactful advocacy wins and bring new supporters on board while deepening connections with our existing supporters.

The role holder will focus on developing advocacy campaigns that unite issues that affect the whole of GB, positioning the Ramblers as the foremost authority on walking and as a respected political influencer. They will also support the broader communications team to implement locally focused advocacy and public affairs activities for England, Scotland or Wales where appropriate.

Key responsibilities

Campaign strategy development:

Design and execute integrated strategic multi-year advocacy campaigns that support our shared public affairs objectives across England, Scotland & Wales to deliver meaningful impact against a common change agenda.

Translate complex issues into engaging, accessible narratives to attract new audiences while energising loyal supporters.

In collaboration with colleagues, identify key issues and opportunities for advocacy, fundraising, and supporter growth including where appropriate commissioning research that will create campaign engagement by addressing evidence gaps and opportunities

Campaign management:

Work closely with the broader communications team to develop strategically aligned messaging and campaign assets and to deliver these across owned, earned and (where relevant) paid channels.

Lead on the creation of compelling campaign assets (e.g. reports, polls, toolkits) to ensure our message reaches a wide audience.

Project manage advocacy campaigns including managing timeframes and budgets, mobilising other teams, seeking collaboration opportunities with external partners, setting and measuring KPIs

As required and agreed with colleagues, represent the Ramblers in public forums, media, and with key stakeholders to advance campaign objectives

Enthuse and collaborate with volunteers, supporters, and stakeholders to amplify campaign reach and impact.

Cross-functional collaboration:

Work closely with membership, and fundraising teams to integrate campaign efforts. Support Policy & Public Affairs colleagues to develop impactful policy briefings, position papers and fact sheets.

Support the broader communications team to implement strategically aligned locally focused advocacy and public affairs activities for England, Scotland or Wales where appropriate

Monitoring and improving:

Monitor and analyse campaign performance using key metrics and data insights.

Prepare detailed reports and recommendations to inform future advocacy campaigns and strategies.

Stay current with industry trends, best practices, and emerging technologies to continuously enhance campaign effectiveness.

Implement feedback and lessons learned to refine and improve campaign strategies.

Budget management:

Manage campaign budgets, ensuring cost-effective use of resources and adherence to financial guidelines.

Track expenditures and report on budgetary outcomes.

Other

Undertake such other duties as may be required of the post.

Engage and proactively develop excellent working relationships across the organisation.

The person

Knowledge and Experience 

Solid understanding of politics, campaigning and how to get the best results as a campaigning organisation.

Proven track record in effective campaigning in the UK political space at the local and national level to deliver tangible policy change.

Ability to develop and implement effective long-term advocacy campaign strategies aligned with organisational goals.

Good knowledge of the workings of national, local and devolved governments.

Proven experience in managing and executing successful paid and no cost/low-cost campaigns within a non-profit or advocacy/campaigning organisation.

Strong skills in creating engaging content across various media platforms.

Proficiency in analysing campaign performance data and deriving actionable insights.

Excellent verbal and written communication skills for effective stakeholder engagement and public relations.

Ability to work collaboratively with cross-functional teams and external partners.

Strong organisational skills with experience in managing multiple projects and deadlines.

Experience in managing budgets and financial planning for campaigns.

Experience of working with the media to support campaign objectives.

Experience of working with volunteers in a policy and advocacy context.

Personal Attributes 

Interest in walking and engaging people with the outdoors.

Committed to the principles of inclusion and enabling everyone to feel welcome in the outdoors.

Resilient with the ability to work under pressure and to tight and competing deadlines.

Flexible and able to work independently and collaboratively as part of a team.

Drive to do a great job and to keep delivering stronger results.

Values and Behaviours

Our values are the core principles that guide us daily in our work and our membership of the Ramblers. We all share the passion that walking is for everyone and by living our shared values we can ensure the Ramblers is an organisation to be proud of. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people.

Inclusive

We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.    

Inspiring

We strive to inspire people through the way we act and the things we say. We channel our passion and ambition so others are moved to help us achieve our mission.  

Empowering

We empower and encourage each other to make a positive contribution to our teams and the Ramblers. We do all we can to make sure everyone has the ability, and feels confident, to take action.  

Responsible

We take responsibility for ourselves and those around us seriously, by always acting in a safe and supportive way. We care about the environment and make sure we do what we say we will do.

Please note that we do reserve the right to close this advert early if we receive a high volume of suitable applications.

The Ramblers jobs

Strategic Advocacy Campaigns Manager