Job Description
Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice.
Email and SMS Marketing is Alive and Thriving – and You Can Be Part of It!
Join AARP's Digital CRM team and dive into the dynamic world of digital marketing. We're the powerhouse behind the deployment of over 5 billion emails and 50 million SMS messages annually, using cutting-edge Marketing Technology. Our mission? To ensure our business partners deliver the right messages at the right time to the right audiences. If you're tech-savvy, have a marketing mindset, and are passionate about process improvement, this is the perfect place for you. You'll tackle real-world projects, think outside the box, and innovate daily. Plus, AARP is dedicated to your growth, offering continuous learning and development opportunities. Ready to make an impact? This paid internship kicks off in Spring 2024 and can continue throughout the year. Don't miss this chance to boost your career and be part of something big!
Responsibilities
- Embrace Agile Practices: Use an agile approach to enhance back-office processes for developing technology solutions
- Data Analysis: Analyze data to create executive-level quarterly dashboards showing how well marketing agencies perform
- Issue Management: Handle and prioritize issues reported by consumers, ensuring timely communication as per service level agreements
- Market Technology Research: Conduct interviews with stakeholders to gather insights for researching marketing technology platforms
- Create Guides: Develop "how-to guides" to document process improvements
- Digital Librarian: Act as the team's "Librarian" by ensuring digital documents are properly tagged and stored for easy searching
- Audit Artifacts: Review project artifacts to ensure they meet the "definition of done" criteria before closing projects
- Explore AI Solutions: Investigate how artificial intelligence can be used to accelerate business processes and solve complex problems
Qualifications
- The ideal candidate will be enrolled in a Business Technology or Digital Marketing Strategy program
- Must be enrolled in a degree program at an accredited college or university as a rising undergraduate junior, senior, or graduate student and remain academically enrolled throughout the internship
- Must be a self-starter and adaptable with the ability to self-manage
- Ability to manage multiple projects, anticipate project needs, and discern work priorities
- Must be comfortable with working with multi-time zone virtual teams and be willing to use technology
- Technical proficiency in Microsoft Office programs
- This position requires regular interaction with virtual teams. Candidates must be comfortable participating in virtual meetings and willing to turn on their camera to foster better communication and team engagement
- Familiarity with IT project management methodologies or piloting of an AI use case is a plus
AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
- Regular and reliable job attendance
- Exhibit respect and understanding of others to maintain professional relationships
- In office/open office environment with the ability to work effectively surrounded by moderate noise
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
