Under the direction of the SVP, Experience, the VP of Membership is responsible for developing, analyzing, and implementing membership strategies that drive growth, engagement, and retention across the Association. This role provides leadership, measurement, and accountability for membership sales, operations, and retention strategies, ensuring alignment with the YMCA’s mission and vision.
Key responsibilities include setting and executing sales and lead generation strategies in collaboration with the SVP of Digital and Brand, as well as establishing measurable systems for prospect follow-up, new member onboarding, membership recovery, and retention efforts. The VP of Membership will also oversee membership experience initiatives, facility tours, and sales processes, ensuring that all efforts support a welcoming and engaging member journey while meeting the Y’s sales guidelines and performance targets.
