• Manage and maintain the YMCA website, ensuring up-to-date, accurate, and engaging content aligned with organizational goals.
• Develop and implement in-center marketing strategies to enhance member experience, optimizing in-center journey for the right message, in the right place, at the right time
• Collaborate with internal teams and vendors to ensure consistent branding across digital and in-center platforms.
• Provide training and support to staff on using digital tools and in-center marketing resources effectively.
• Oversee the creation of digital and in-center content, including banners, flyers, and interactive displays, to promote programs and events.
• Establish website KPIs and coordinate update/enhancements, ensuring optimal functionality and user experience
• Collaborate with program directors to align digital and in-center marketing efforts with program goals and community needs.
• Partner with external vendors for technical support and creative services to deliver high-quality marketing materials.
• Using website analytics and in-center marketing metrics to evaluate performance and
demonstrate thought leadership to deliver a best-in-class website and in-center experience.
• Manage budgets related to digital and in-center marketing initiatives, ensuring cost-effective resource allocation.
Working Conditions
• Regularly required to use a computer for extended periods of time and be able to communicate
using a computer and phone/smart device.
• This is an in-office role, candidates must be willing to work in-office five days/week.
• Frequently required to sit and reach and must be able to move around the work environment.
• Must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• Sit for extended periods of time.
• Kneeling.
• Standing.
• Push, pull and lift up to 30 lbs.
• Speak concisely and effectively communicate.
• Communicate in English, written and oral.
