Required Qualifications
• Bachelor’s degree in marketing, communications, business, or a related field.
• Minimum of 6 years of experience in marketing, membership or wellness program experience a
plus.
• Proven leadership and team management skills, with experience mentoring and guiding staff.
• Strong knowledge of digital marketing, analytics, and social media platforms.
• Excellent communication and interpersonal skills to collaborate with diverse teams and external
partners.
• Ability to develop data-driven marketing strategies and evaluate campaign performance.
• Experience managing budgets and ensuring cost-effective marketing initiatives.
• Familiarity with YMCA programs and branding standards is a plus.
• Demonstrated ability to build community relationships and partnerships.
• Flexibility to adapt to changing priorities and work in a fast-paced environment.
All YMCA team members are expected to maintain a current and active status for all safety, risk, and programming certifications defined by the YMCA of Greater Charlotte.
Preferred Qualifications
Master's degree in marketing, communications, business, or a related field
Working Conditions
• Regularly required to use a computer for extended periods of time and be able to communicate
using a computer and phone/smart device.
• This is an in-office position, candidates must be willing to commit to five days in office/week.
• Frequently required to sit and reach and must be able to move around the work environment.
• Must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, and the ability to
adjust.
• Sit for extended periods of time.
• Kneeling.
• Standing.
• Push, pull and lift up to 30 lbs.
• Speak concisely and effectively communicate.
• Communicate in English, written and oral.
